Structure for companies that are hard to explain.

Structure for companies that are hard to explain.

Strategy, words and websites that make what you do easy to understand.

Strategy, words and websites that make engineering, science and medtech companies easy to understand.

Engineering
Manufacturing
Medtech
Life sciences

Start with a Clarity review · £750

or book a 30-minute call

2 spots left · Nov ’26
A metal rod held in a lathe chuck being machined by a cutting tool

Most technical companies are very good at what they do, and bad at saying it.

A metal rod held in a lathe chuck being machined by a cutting tool

Most technical companies are very good at what they do, and bad at saying it.

A metal rod held in a lathe chuck being machined by a cutting tool

Most technical companies are very good at what they do, and bad at saying it.

Engineering firms in West Yorkshire.
Science companies anywhere.

Across West Yorkshire
Science and engineering, anywhere
Welder in protective gear sparks metal with torch
Showing Engineering firms
Across West Yorkshire
Science and engineering, anywhere
Welder in protective gear sparks metal with torch
Showing Engineering firms
Across West Yorkshire
Science and engineering, anywhere
Welder in protective gear sparks metal with torch
Showing Engineering firms

Your site already has the facts.
A buyer just can’t find them.

Any site can look fine now. The question is whether it says the right thing to the right buyer.

What do you do?

  • 5-axis CNC machining
  • Titanium, PEEK and 316L
  • Prototypes to 10,000 parts

Is it for me?

  • Medical device makers
  • Aerospace suppliers
  • R&D teams

Why you?

  • ±5 µm tolerances
  • ISO 13485 and AS9100
  • Quotes in 48 hours
Nothing new. Just in order.Illustrative facts, not a real company.

Is yours hard to explain?

Five questions about your own homepage. Two minutes, and nothing is saved.

01 / 05
Question 1Could a stranger say what you do after ten seconds on your homepage?

Four stages. Words first, always.

  1. 01

    What you say

    The words, before anything else.

  2. 02

    How it’s arranged

    The pages, in the order a buyer needs them.

  3. 03

    How it looks

    Design built from the words, not around them.

  4. 04

    Handing it over

    A site your team can edit without me.

The parts a general agency skips.

01

Reading the technical material

Spec sheets, papers, standards and test reports. I work from the source, not a summary of it.

02

Claims that hold up

I check every claim against the evidence and flag what needs your sign-off. No wording that invites a letter.

03

Clear to AI search

Buyers ask ChatGPT and Google’s AI before they visit. Clear structure and plain answers mean you get described correctly.

04

Design that does the explaining

Diagrams and layouts that make a complicated product easy to follow, not just good-looking pages.

Fixed scope, fixed price.

Every project starts with positioning. Half up front, half on delivery.

Larger and regulated projects are scoped individually, usually after a Clarity review.

See a sample Clarity review →

A focused look at how your company comes across: your website and how you describe what you do. You get a short report and a call: what’s landing, what isn’t, and the few changes that would make the biggest difference. It includes what ChatGPT and similar tools tell buyers about you, and what they get wrong. Some fixes you can make tomorrow.

A site that tells people what you do within ten seconds and makes it obvious who to contact. Positioning, copy, design and build in Framer or Webflow, with a CMS set up for what you actually publish. Five to seven weeks.

For when the problem goes deeper than the site. Positioning, a new identity (logo, type, colour and a layout system) and the website, built together so everything says the same thing. Eight to ten weeks.

Design, content and improvements each month, aimed at what matters to you: enquiries, demo requests, the right people getting in touch. Six months minimum.

Start with a review, or a call.

The review shows you what’s getting lost. The call is free: I’ll tell you whether I can help, and whether you need a new site at all.

What people ask on the first call.

Me. I lead every project from the first call to launch, and do the positioning, words and design myself. A small team I’ve worked with for years helps with delivery and SEO. You won’t be handed to a junior.

Reviews start at £750, websites at £6,000, brand and website projects at £10,000. Half up front, half on delivery.

A review takes a week to book and half a day to do. A website takes five to seven weeks. Brand and website together, eight to ten.

Yes. Everything is built in Webflow or Framer with a CMS set up around the content you actually publish, so adding a news story or a new product doesn’t need me.

Thirty minutes. You tell me what’s wrong with the current site, I tell you whether I can help. If I can’t, I’ll say so, and I’ll also tell you if you don’t actually need a new one.

No. The problem is the same for any company with a complicated product: engineering, manufacturing, professional services and science.

Yes. Every claim I write can be evidenced. I flag anything that needs your regulatory or medical-affairs sign-off, and I work to your review process rather than around it.

Yes, for research and first drafts. Never with your confidential material in public tools, and every claim is checked by a person before it goes anywhere near your site.

It should. Tools like ChatGPT and Google’s AI answers describe a company from what’s clearly written about it, starting with its own site. I structure pages, answers and markup so they have the right facts to work from. Nobody can promise a ranking, and I won’t.

Why I started this.

The companies I most enjoy working with are the hardest to explain: engineers, scientists and specialists who do remarkable work and describe it badly.

I’ve spent years making complicated things clear, and I’d rather sit down and talk it through than hide behind a brief.

I keep the studio small on purpose, so the person you speak to is the person doing the thinking.

I designed and built this site the way I’d build yours.

Gabe